Week 6 Blog Post (Catering)

I found an article through Bakers online library resource called Catering. This article was written by Corey Sandler and Janice Keefe in 2005 from the Word Association Inc. It appears to be part of a bulk of articles all with the title, 101 Business Ideas for Under $5000. I chose this particular article because it relates with what my future goals are. In the not so distant future I want to own my own food service business. This article is talking about the aspects of catering food.

The article is split up into six sub sections each covering a specific aspect of catering. The sections talk about what a good catering business needs to be successful, such as equipment and food costs. One of the sections is about knowing the territory your catering business will be a part of. This is important so you know what businesses around you will generally request catering. They also suggest that you get to know the business owners and managers so the catering business is more well known. Another part of the article talks about the basic things a catering business needs. An example is a large kitchen stocked with essential foods and spices. The article also talks about how much to charge for catering based off how many people are eating and how long it takes to prepare the food.

People looking for basic information on catering are the audience for this article. I have come to this conclusion based on the fact that the article is relatively short. Overall the audience could be business owners trying to pick what business they would like to start. As mentioned above the master article is called 101 Business Ideas for Under $5000. Catering is only one of the many business related articles it covers. The master article also includes other sub articles including but not limited to car service, chimney cleaning, child care.

Trade Publication articles such as this one are much more formal then blog articles. Blogs are mostly based off opinion where trade publication articles are based off of experience and research. The audience for a blog is more for people who share a biased opinion where a scholarly article or trade publication is more for people who what a straight answer. I would say the most efficient between a trade publication, a scholarly article, and a blog is probably the scholarly article. My opinion on this is based off the fact that scholarly articles can be used for research and can be considered stable knowledge.